Amazon Prime Video launches Prime Video Channels in India
The Streaming platform Amazon Prime Video has now entered into the content distribution space with the launch of Prime Video Channels in India. Prime Video Channels will provide Prime members the option to go for add-on-subscription of over the top (OTT) services and stream their content on Prime Video App and website in India. The OTT Platform, Prime Video has currently partnered with eight platforms including discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, Shorts TV, and is in talks with more platforms. First launched in the US five years ago, Prime Video Channels have received positive responses both from customers as well as from platforms. Currently, the service is available in 12 countries, including India, and has over 350 partners on board.
To enjoy Prime Video Channel the Prime Members to add-on-subscription with a current prime plan The add-on-subscription of each channel are listed below:
| Channels | Cost (Per Year) | Introductory Offer Price |
| Mubi | ₹3588 | ₹1999 |
| Lionsgate Play | ₹699 | NA |
| Shorts Tv | ₹499 | ₹299 |
| Manorama Max | ₹999 | ₹699 |
| Discovery+ | ₹399 | ₹299 |
| DocuBay | ₹999 | ₹499 |
| hoichoi | ₹899 | ₹599 |
| Eros Now | ₹399 | ₹299 |
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